Serverside Signal
Documentation

Comprehensive documentation for server-side tracking, Cloudflare Workers, and merchant-facing attribution restoration features

Overview

Serverside Signal is a server-side tracking solution that bypasses ad-blockers and restores attribution signals by routing tracking events through your own domain. This documentation covers the technical implementation using Cloudflare Workers and the merchant-facing features that improve ad platform performance.

Core Architecture

  • • First-party domain tracking
  • • Cloudflare Workers edge processing
  • • Direct API integration with ad platforms
  • • Real-time data enrichment

How It Works

Simple Setup Process

Serverside Signal installs in minutes with no technical expertise required.

Installation Steps

  1. Install app from Shopify App Store
  2. Connect your ad platform accounts
  3. Configure tracking preferences
  4. Start restoring lost signals immediately

What It Does

  • • Bypasses ad-blockers automatically
  • • Restores lost conversion data
  • • Improves ad platform performance
  • • Works with all major platforms

Signal Restoration Process

Our system captures tracking events that would normally be blocked and delivers them to ad platforms.

Complete Signal Capture

  • Page views and sessions tracked
  • Add to cart events captured
  • Checkout initiations recorded
  • Purchase conversions delivered
  • Customer data preserved

Merchant Features

Ad-Blocker Bypass

Routes tracking events through your own domain to completely bypass browser-level ad-blocking and privacy protections.

Bypass Techniques

  • • First-party domain tracking
  • • Custom endpoint naming
  • • Dynamic script loading
  • • Fallback mechanisms

Effectiveness

  • • 100% signal delivery rate
  • • Undetectable by ad-blockers
  • • Zero impact on page load
  • • Privacy compliant

Signal Restoration

Restores lost conversion signals and improves ad platform algorithm optimization through complete data capture.

Restored Data Points

  • Page views and sessions
  • Add to cart events
  • Initiate checkout events
  • Purchase conversions
  • Customer data and attributes

Platform Integration

Direct server-to-server integration with major ad platforms ensures 100% signal delivery and enhanced conversion data.

Meta Conversions API
Facebook & Instagram
✓
Google Ads API
Search & Display
✓
TikTok Events API
TikTok Ads
✓

Merchant Dashboard

Tracking Controls

Intuitive dashboard for managing your attribution tracking:

Real-time Monitoring

  • • Signal delivery status
  • • Conversion tracking health
  • • Ad platform connectivity
  • • Performance metrics

Quick Settings

  • • Toggle tracking on/off
  • • Manage platform connections
  • • Adjust data enrichment
  • • View delivery reports

Performance Analytics

Detailed insights into your attribution restoration and ROAS improvement.

100%

Signal Delivery

37%

Signal Recovery Rate

28%

ROAS Improvement